Man could we all use a deal right now, but nobody more so than Nick Cannon. Notoriously with 12 kids to feed, this man knows the value of a bargain which made him the perfect spokesman for Buffalo Wild Wings 2 for $20 Meal Deal.

Using the age-old trick of shooting the making of a commercial where Nick keeps getting interrupted with balls flying, texts exploding, and reminders of his hungry brood, Buffalo Wild Wings showed how to feed even the biggest family and Nick showed how to ad-lib most of the spot from his own life experience.

1.4 Billion Impressions.

Featured In: People, OK Magazine, USA Today, Just Jared
Creative Director: Michael Abdul-Qawi
Director: Nema Vand