If you give a MILF (Mom I’d Like to Feed - get your head out of the gutter!) a cookie, she’s going to ask for Gravy… Yung Gravy. And when Jimmy John’s launched their rich, sumptuous red velvet cookie - the brand’s very first dessert LTO - we knew there was only one man for the job.

In this over-the-top social send up of reality dating shows, TikTok Rapper Yung Gravy vies for the attention of a mansion full of MILFs to decide which one should be his. But in a surprise plot twist, he only wants one cookie…that Jimmy John’s Red Velvet cookie and he’s fine to share it with his favorite MILFs.

Not only was this a first-of-its-kind reality show social spoof, it sold out the cookie in just one week for the best February sales in franchise history.

266 Million Impressions.

Featured In: Business Wire, Mashed, Baked Magazine, AdWeek, AdAge
Senior Copywriter: Scott Mendlinger
Senior Art Director: Angela Granados
Director: Nema Vand