Kellogg’s Raisin Bran Super Bowl

Kellogg’s Raisin Bran's sales were in the shitter. With protein packed DTC cereals eating their lunch…er breakfast, We used the biggest stage and cultural icon Will Shat, to remind America that what they really need is fiber, to keep their guts healthy and help them live long and prosper.

With over 18 billion earned impressions, including New York Times, Washington Post, and a AdAge Top 5 Super Bowl Ads of the year mention, we got Raisin Bran back on the breakfast table while making the world’s biggest poop joke (ask me about getting that past NBC Standards!) in the biggest bowl of the year.

18.4 Billion Impressions.

Featured in: New York Times, People, Men's Health, Esquire, Entertainment Weekly

Creative Director: Alex Mangione
Associate Creative Director: Sergio Falvo
Associate Creative Director: Terri Timely