Few things in life compare to the feeling of a good gentle poop…except maybe winning the Natty. But when all of America was focused on which NCAA Women’s College basketball team would be #1, MiraLax wanted to prove the power of a good #2.

With a budget of less than $50K, we brokered NIL deals with 6 Women’s March Madness players who wear #2 to collab with for 2-3 social media posts during their tournament run to launch the new MiraFast Soft Chews.

2 players like KK Arnold and Vanesa DeJesus filmed selfie style videos sharing how fast, gentle relief from MiraFast supports their performance on and off the court to help them be #1 leading to the best selling launch of a new SKU in MifraLax history.

28.75 Million Organic Impressions.

Featured in: Sports Illustrated, AdWeek, Front Office Sports, Little Black Book
Creative Directors: Alex Mangione/Evan Elberson