After a run of iconic ads in the early 2000s, PepsiCo needed to bring that same
spark back to its current marketing mix. We formed a first of its kind colab
between VaynerMedia and the Pepsi Studio - part in-house agency, part
innovation incubator, and part social production powerhouse.

Encompassing the crown jewels of the Pepsi portfolio including Pepsi and
Mountain Dew, as well as Gen Z faves like Brisk, Mug, and Bubly - this social
machine is delivering 4x more impressions, has driven down social production
costs, and increased ROI for paid social by converting top performing organic
assets into paid campaigns.

Group Creative Directors: Liam Trumble and Elijah Farmer