When America’s favorite nut makes his first Super Bowl appearance in a decade, he couldn't just show up in any old thing. Mr. Peanut rolled….er jumped into the big game in style pulling off an epic jump with his famous NutMobile in an effort to save ARod from the dreaded Kale Chips.

It wouldn’t be a Super Bowl commercial unless some misadventures occurred along the way, the biggest one may have been whipping past Charlie Sheen at the bus stop (ask me how he got in there even though he was on probation at the time ;)

In addition to bringing Mr. P back to the big game for the first time in over a decade, we also took home the honors of winning the Twitter Brand Bowl on game night (back when people cared about Twitter…and it was called Twitter!)

4.6 Billion Impressions.

Featured In: The Today Show, Rolling Stone, Esquire, Time, Glamour, Vogue
Creative Directors: Mimia Johnson and Mike Danko
Director: Timothy Kendall