What do Kylie Jenner, Paris Hilton, Khloe Kardashian, Tina Knowles and Mrs. Claus all have in common (that doesn’t require a visit to the plastic surgeon)?

They all go to Ulta for everyone on their naughty and nice list. We brought together this all-star ensemble of glitzed-out gift-givers to bring Ulta shoppers the perfect 12 Days of Giftmas, counting down the must-have items for the beauties in their lives, while delivering the highest holiday sales in Ulta history, catapulting the brand past Sephora and Amazon as the largest beauty retailer in the US.

7.8 Million Impressions.

Featured In: USA Today, People, Yahoo! News, AdAge
Creative Director: Jes Vallee
Associate Creative Director: Ranjana Naik
Director: Nema Vand